Sweden has often been quick to use new technologies to power cultural and social development. Spotify, founded in Sweden in 2006, embraced streaming technology as a business model and is considered to be one of the world leaders in music distribution today. In the gaming world, a Swedish company named King developed the immensely popular Candy Crush app. It has since become a global leader in social gaming.
It goes without saying that innovative virtual services such as streaming music or gaming rely on accessible, convenient electronic payment systems. Perhaps that is why Swedish banks and other service providers have been so innovative in exploring cutting-edge payment alternatives.